For sale – based in Florida. A community-oriented, well known and stylish contemporary boutique for women.
A long time in the making, the boutique came to fruition in 2015. The love of fashion and accessories and creating styles for others naturally led to the dream of opening a sophisticated yet trendy boutique that was accessible for women of all ages.
The store has been popular and thriving. Customers become regular clients and spread the word. The boutique enjoys a healthy social media following as well. Organizations approach the owners to participate in community events and/or provide gift certificates and goods for raffles and fundraisers of many kinds.
What sets this boutique apart from any competition is the personal, hands-on attention given to everyone who walks into the store. Customers often approach for help, suggestions, and picking out wardrobes from everyday wear to special occasions. A line of junior clothing appeals to the younger set. Plus sizes are also available.
Customers will find reasonably priced items from $30-$80 on average, with a section of specialty pieces from $200-$300.
The business is booming and ready for more explosive growth!
It is anticipated that the buyer will continue in the philosophy of an engaging, fun environment that is community-friendly and where women of any age can expect excellence in personalized customer service with a variety of unique, trendy, fashionable goods to choose from.
The largest opportunity to grow the boutique is to expand into online shopping.
Currently, there is a contract with Shoptiques.com, which is a website that allows small boutique owners to bring their businesses to a single online destination and connect savvy shoppers with thousands of handpicked boutiques across the globe.
The unique partnership allows customers to buy one-of-a-kind merchandise that they can’t find anywhere else and provides small businesses with digital solutions that allow them to compete on a global scale. As a Shoptiques boutique affiliate, this boutique has access to millions of customers and a multitude of customizable tools, such as web host-ing, email marketing, and inventory management.
There was a desire to have a separate website from Shoptiques in order to be able to serve customers without having to pay commission to Shoptiques.
Because Shoptiques has strict guidelines on what items can be sold and what photos can be used, the owners recommend the buyer create a new website where they would have more leeway in presenting boutique offerings. However, it is recommended that the buyer continue with the Shoptiques account in order to maximize exposure and sales.
From the beginning, the boutique was not promoted just as a store, but as a brand. As such, there are opportunities for growth in other areas. The hope was to expand and open one or two locations over the next several years based upon the success of the current location. Happy customers have suggested opening boutiques in other locations closer to where they live, such as Weston, Davie, and Plantation.
ASSETS INCLUDED IN THE SALE
Social Media Assets:
• Facebook: 651 likes; Facebook Group has 419 members.
• Twitter: 25 followers; the account is not active.
• Instagram: 2,302 followers
• Three Domain Sites
Gross Revenue: $350,304.97
Adjusted Income: $99,825.12
Asking Price: $166,700.00 + INV